New Microsoft Advertising SDKs


Microsoft Advertising SDKs for Windows 8.1

The new Microsoft Ads SDK for Windows 8.1 is designed to improve ad-funded monetization for app developers:

  • The new SDK will unlock advertiser demand by enabling 3rd party ad serving (i.e., ads served by mobile rich media ad servers vs. ad served by Microsoft), aligning with MRAID v1.0 mobile rich media ad industry standards, and connecting to the Microsoft Ad Exchange
  • Over the next few months, as more developers adopt the new ad SDK and we reach critical mass of inventory on the new ad SDK to offer to advertisers, we expect that fill rates will increase
  • The new Ad SDK, available as an update in Visual Studio 2013, is quick and easy to install

Summary new Microsoft Advertising SDKs for Windows 8.1

Version Win 8.1
Version # 8.1.40402.2

Developer
Languages
Supported

HTML/JS and
XAML/C#

Where can I find
the Ad SDK?

Within
Visual Studio 2013

What action do I need to take? Recompile and republish to Store
Microsoft Advertising SDKs for Windows Phone

The new Microsoft ads SDKs for Windows Phone: one for Windows Phone 8.0 and 8.1 Silverlight and one for Windows Phone 8.1 XAML:

  • The Microsoft ads SDKs are built with the goal of enhancing monetization for developers by aligning to MRAID v1.0 mobile rich media ad industry standards and enabling rich media (interactive advertising) within mobile ads
  • Over the next few months, as more developers adopt the new ad SDKs, we expect that fill rates will increase
  • As with the other SDKs, the Windows Phone SDKs are easy to install

Summary new Microsoft Advertising SDKs for Windows Phone

Version WP 8.0 Silverlight WP 8.1 Silverlight WP 8.1 XAML
Version # 6.2.40501.0 8.1.40502.0 8.1.40505.0

Developer
Languages
Supported

Silverlight UI
Framework

Silverlight UI
Framework

XAML/C#

Where can I find
the Ad SDK?

Download on MSDN Download on MSDN

Within
Visual Studio
2013 Update 2

What action do I need to take? Recompile and republish to Store Recompile and republish to Store Recompile and republish to Store
 
Microsoft pubCenter

Highlights of the new pubCenter include:

  • Simplified Sign-in/Sign-up
  • Fast and fluid UI for more efficient task completion
  • Updated contextual help content
  • Improved reporting for actionable insights
  • Comprehensive dashboard to review key info

Pub Center Dashboard

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